Friman sayohat industriyasiga qayta qo'shilishi bilan "barchani ko'tarishda davom etish"ga va'da beradi
ning keyingi bobi AQSh sayohat uyushmasi iqtidorli jamoalarni yaratish va turli sohalar uchun o'yinni o'zgartiruvchi natijalarni taqdim etish bo'yicha tajribaga ega bo'lgan, tasdiqlangan assotsiatsiya rahbari Geoff Freeman boshchilik qiladi. U yana qo'shiladi AQSh sayohati Assotsiatsiya qariyb o'n yillik assotsiatsiya rahbariyatidan so'ng - dastlab Amerika o'yin assotsiatsiyasi prezidenti va bosh direktori va iste'molchilar brendlari assotsiatsiyasining hozirgi prezidenti va bosh direktori sifatida. U 1-sentabr kuni US Travel kompaniyasiga kiradi.
So'nggi 20 yil ichida Friman sanoat birligi va transformatsion o'zgarishlarga asoslangan uyushma rahbariyatiga yondashuvni yaratdi. Frimanning US Travel kompaniyasidagi oldingi rahbarlik rolida, strategik faoliyati sanoatning ikki partiyaviy qonunchilikda 2009 yilgi Sayohatlarni targ'ib qilish to'g'risidagi qonunini o'rnatish va Brand USAni yaratishda g'alaba qozonishiga olib keldi. Boshqa yutuqlarga TSA PreCheck-ni yaratish va Meetings Mean Business Coalition-ni yaratish ortidagi sanoat sa'y-harakatlariga rahbarlik qilish kiradi.
As CEO of the American Gaming Association from 2013 to 2018, Freeman led an industry-wide campaign to legalize sports betting and expanded the organization’s membership to include tribal gaming entities. As CEO of the Consumer Brands Association, he galvanized industry support behind a transformation strategy: defining a new brand identity, growing membership, strengthening the organization’s leadership team and re-establishing the association as a Washington, D.C. powerhouse.
Freeman succeeds Roger Dow, who is stepping down following a 17-year tenure as leader of the organization.
Christine Duffy, National Chair of the U.S. Travel Association and President of Carnival Cruise Line, said: “We are proud to welcome Geoff Freeman back to lead the U.S. Travel Association. Geoff is highly regarded in Washington and well known across our industry for his strategic work to conceive campaigns and programs that opened new pathways for growth in the travel economy. Now, returning to lead the association, Geoff will continue bringing a fresh and strategic approach to advancing the mission of U.S. Travel in its next era.”
Freeman said: “I am eager to get to work on behalf of this incredible industry, which has long held a special place for me. There are few industries more essential to the nation’s economy, more connected to consumers and more critical to bringing Americans together than the travel industry. I believe U.S. Travel’s talented team can continue to raise the bar, and I’m excited to roll up my sleeves and get started.”
Added Freeman: “I’m proud and honored to succeed Roger Dow, who has been a profound leader and important mentor to me. I give Roger my sincere thanks for all he has done, for me and for the travel industry.”
A native of Port Washington, Wisconsin, Freeman is a graduate of the University of California, Berkeley.
The nationwide search to identify the association’s next president and CEO was guided by a nine-member Search Committee representative of core segments of the travel industry, led by Duffy and supported by Heidrick & Struggles.