Pushti kiyish uchun yetarlicha qiyin kechada WNFRda Pushti kiyish uchun yetarlicha qiyin kechani nishonlash uchun Nevada shtati Las-Vegasdagi Thomas & Mack markaziga qaytadi. Rodeo sportchilari ham, muxlislar ham pushti rangda bezatilgan bo'ladi, chunki yillik an'ana 17-yilga qaytadi.

Pushti kiyish uchun yetarlicha qiyinchilikka 2004 yilda sobiq professional rodeo kovboylari Jim va Ueyd Uitlining rafiqasi va onasi Terri Uitli hamda ko‘krak saratonidan omon qolgan o‘zi va Wrangler uchun maxsus tadbirlarning sobiq direktori va Professional Rodeoning sobiq komissari Karl Stressman tomonidan asos solingan. Kovboylar uyushmasi (PRCA). Bu g'oya ko'krak saratoniga duchor bo'lgan oilalarga yordam berish uchun g'arbiy jamoat harakatini qo'zg'atish edi. WNFRda raqobatchilar va muxlislar o'zlarining qo'llab-quvvatlashlarini ko'rsatish uchun pushti rangdagi sportchilar bilan birga Pushti kiyish uchun etarli qiyin kecha boshlandi. Bu g'oya bir zumda mashhur bo'ldi va butun mamlakat bo'ylab rodeo qo'mitalari kampaniyani o'z shaharlariga qanday olib borishni so'rashdi.

Tough Enough to Wear Pushti rodeo qo'mitalariga o'z jamoalarida tadbirlar o'tkazish uchun rejalashtirish, marketing, reklama va merchandaysing yordamini taklif qiladi. Yig'ilgan pullar jamiyatda erta tashxis qo'yish va mammogrammani targ'ib qilish, tibbiy qabullarga borishni ta'minlash, mahalliy klinikalar va shifoxonalarni qo'llab-quvvatlash va oilalarga yordam berish uchun qoladi.

Terri Wheatley, shuningdek, vinochilikning etakchi kompaniyasi Vintage Wine Estates prezidenti. U yaratgan "Binafsha kovboy" sharobi o'z daromadining 100% "Tough Enough to Wear Pushti"ga qaytaradi. Binafsha kovboy - Professional Rodeo Kovboylar Assotsiatsiyasining rasmiy sharobidir.

Boshqa saxiy homiylar orasida: Wrangler, Montana Silversmiths, Twisted X, Cinch Jeans va Las-Vegas Events.

Har yili "Tough Enough to Wear Pushti" tashkiloti "Tough Enough to Wear Pink" tadbirlari bo'yicha yetakchi mablag' yig'ishni tan oladi. Bu yil birinchi raqamli rodeo sharafi - Chorvadorlar kunlari TETWP. Bu qat'iyatli guruh o'z shaharlarida qolgan 600,000 XNUMX dollardan ko'proq pul yig'di. Boshqa ko'zga ko'ringan mablag' yig'ishlar qatoriga Montana shtatidagi TETWP, The Cowboy's for Cancer Research va Twin Falls TETWP kiradi.

USHBU MAQOLADAN NIMA OLISH KERAK:

Tough Enough to Wear Pink was founded in 2004 by Terry Wheatley, wife and mother of former professional rodeo cowboys Jim and Wade Wheatley, and a breast cancer survivor herself and Karl Stressman, former director of special events for Wrangler and former Commissioner of the Professional Rodeo Cowboys Association (PRCA).
The money raised stays in the community to promote early detection and mammograms, provide transportation to medical appointments, support local clinics and hospitals and offer assistance to families.
Tough Enough to Wear Pink night was launched at the WNFR with competitors and fans alike sporting pink to show their support.