Uchrashuvlar, rag'batlantirishlar, konferentsiyalar va ko'rgazmalar (MICE) turizmi turizmning global tarqalishiga ta'sir ko'rsatadigan birinchi turlaridan biri bo'ldi Covid-19 va bu butunlay qaytib kelgan birinchilardan biri bo'lishi mumkin, chunki xalqaro biznesga kelganlar 35.3 yilda 2020% ga kamayishi mumkin.

MICE tadbirlari endi sayyohlik sohasida faoliyat yuritadigan kompaniyalarga ehtiyoj sezmasdan onlayn tarzda bo'lib o'tmoqda. Bu sayohat va turizm bilan shug'ullanadigan barcha sohalar uchun xavotirli tendentsiyadir - MICE turizmi atrofida cheklovlar va ko'rsatmalar qancha uzoq davom etsa, boshqa milliy iqtisodiyotlar ko'tarila boshlaganda, shuncha ko'p kompaniyalar, ishtirokchilar va tadbir tashkilotchilari xosting va tashrif buyurishga odatlanib qolishlari mumkin. MICE onlayn tadbirlari, ular keltirgan ko'rinmas foydalarini qadrlash bilan birga.

Barcha sohalardagi kompaniyalar kelgusi yillarda xarajatlarni kamaytirish yo'llarini izlaydilar, chunki ular COVID-19 tomonidan yaratilgan iqtisodiy ta'sirdan xalos bo'lmoqdalar. Ish safari barcha kompaniyalar uchun qimmatga tushadi va Zoom va Google Meet kabi videokonferentsaloqa dasturlarining ko'payishi bilan ko'pchilik ushbu doimiy xarajatlarning keraksizligini tushunishadi.

MICE safarlarining potentsiali endi keraksiz moliyaviy yuk sifatida qaralishi bilan bir qatorda, ishbilarmon sayohatchilar o'zlari pandemiya oldidan tez-tez va tez-tez stressli sayohat qilishni istamasliklari mumkin. MICE tadbirida virusni yuqtirish xavfi doimiy ravishda ishbilarmon sayohatchilar konferentsiyaning xuddi shu maqsadlari va maqsadlariga o'z uylarida farovonlik bilan erishishlari mumkinligi bilan bog'liq bo'lib, MICE-ning ko'plab tadbirlariga talab pasayishi mumkin.

Garchi yig'ilish va konferentsiyalarda turizmga bo'lgan talab hech qachon to'liq tiklanmasligi mumkin bo'lsa-da, ko'rgazmalar va savdo yarmarkalari, aksincha, ular yuzma-yuz bo'lib turganda, ishtirokchilarning tarmoqlar, mahsulot va xizmatlarni baholash hamda tajriba qilish motivlari tufayli yanada samarali bo'ladi. shaxsan. Biroq, bunday tadbirlar rag'batlantiradigan odamlarning ommaviy yig'ilishlari sababli, ushbu tadbirlarni yana bir bor qachon boshlash xavfsiz va xavfsiz bo'lishi aniq emas.

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USHBU MAQOLADAN NIMA OLISH KERAK:

The ongoing danger of contracting the virus at a MICE event paired with the fact that business travelers can now achieve the same objectives and goals of a conference in the comfort of their own home, means that demand for many MICE events is likely to fall.
Meetings, incentives, conferencing and exhibitions (MICE) tourism was one of the first types of tourism to be impacted by the global spread of COVID-19 and it could be one of the last to fully return as international business arrivals are projected to fall by 35.
Although it's likely that meeting and conference tourism demand may never fully recover, exhibitions and trade fairs, on the other hand, are much more effective when they take place face-to-face due to attendee motivations around networking and assessing and experiencing products and services in person.