CHEQ tomonidan aniqlangan soxta trafik shakllari orasida zararli qirg'ichlar va brauzerlar, murakkab botnetlar, soxta akkauntlar, klik fermalari va proksi-foydalanuvchilar, shuningdek, elektron tijorat bilan bog'liq firibgarlikni amalga oshiruvchi ko'plab noqonuniy foydalanuvchilar bor edi. Tadqiqot Shimoliy Amerika, Evropa va Osiyodagi 42,000 XNUMX dan ortiq veb-saytlar bo'ylab o'tkazildi va ularning haqiqiyligini aniqlash uchun har bir tashrif buyuruvchiga yuzlab kiberxavfsizlik testlarini o'tkazdi.
Elektron tijorat saytlari ayniqsa himoyasiz ekanligi aniqlandi, ular karting hujumlari, to'lovni qaytarib olish, ma'lumotlarning buzilishi, soxta ro'yxatdan o'tish va boshqa turdagi buzg'unchilik harakatlariga yuqori ta'sir ko'rsatadi.
Chakana sotuvchilar odatda Black Friday marketingiga 6 milliard dollar sarflaydilar, shu bilan birga moliyaviy firibgarlik, noto'g'ri ma'lumotlar va yo'qolgan daromadlarga duchor bo'lishadi, CHEQ ushbu qora juma kuni biznesga etkazilgan zarar 1.2 milliard dollardan oshishi mumkinligini taxmin qilmoqda.
Hisob-kitoblar CHEQning onlayn biznesga soxta trafik narxini o'z ichiga olgan so'nggi hisobotidan olingan.
USHBU MAQOLADAN NIMA OLISH KERAK:
- The study was conducted across a pool of over 42,000 websites in North America, Europe and Asia, applying hundreds of cybersecurity tests to each website visitor to determine their authenticity.
- Among the forms of fake traffic uncovered by CHEQ were malicious scrapers and crawlers, sophisticated botnets, fake accounts, click farms and proxy users as well as a host of illegitimate users committing eCommerce-related fraud.
- With retailers typically spending as much as $6 billion on Black Friday marketing, while also being exposed to financial fraud, skewed data and lost revenue, CHEQ estimates that damage to businesses on this Black Friday could surpass $1.
